WHY ARE
ANTIOXIDANTS
SO IMPORTANT?
ANTIOXIDANTS and your coffee
green coffee
regular coffee
A large percentage of coffee brands throughout the world use traditional coffee roasting techniques that destroy many of these important polyphenol compounds due to the high temperatures used in the conventional roast process.
FUTURE'S HERO™
FUTURE'S HERO™ uses premium arabica coffee beans, which are roasted with the patented and proprietary HEALTHYROAST® process to preserve most of the potent, naturally-occurring antioxidants from the green coffee bean.
HEALTHYROAST® Process
Patented Technologies for a Healthier Coffee
The HEALTHYROAST® proprietary roasting technology employs a water extraction process prior to roasting that helps retain most of the potent {native antioxidants} contained in the unroasted {green coffee bean}, giving FUTURE’S HERO™ more antioxidants in every cup compared to conventionally roasted coffee.
And the best part? It does not alter the rich and delicious flavor of the roast profile!
STOMACH FRIENDLY™
The HEALTHYROAST® process increases antioxidants in the gastric tract, which has been shown to protect against irritations typically associated with drinking coffee. The result is the patented STOMACH FRIENDLY™ process, making that 2nd or 3rd cup of FUTURE’S HERO™ as easy on your stomach as the 1st.
Most conventionally roasted coffee is extremely acidic, thanks to components like caffeine.
Antioxidants can work their magic on the gut lining by protecting the cells to control inflammation and help support the growth of healthy bacteria. They also seem to magnify the effects of other gut-healing strategies like prebiotics and probiotics, making them a valuable addition to a gut-healing diet.
the HEALTHYROAST® DIFFERENCE
The HEALTHYROAST® process is a 100% natural roasting technique that helps preserve numerous bioactive compounds in our coffee without the use of additives or preservatives.
The first graph below shows the level of native antioxidants in an unroasted, green coffee bean sample. The sample is then conventionally roasted to show the level of antioxidants retained. The third graph shows the sample's increased level of antioxidants preserved by utilizing the HEALTHYROAST® process. We test for the following compounds associated with unroasted, green coffee beans: 3-CQA, 4-CQA, 5-CQA, 4-FQA, 5-FQA, 3,4-DCQA, 3,5-DCQA, and 4,5-DCQA.
Green Unroasted Coffee
The level of antioxidants native to
green, unroasted coffee
Conventionally Roasted
The levels of antioxidants retained in
conventionally roasted coffee
HealthyRoast® Process
The levels of antioxidants preserved
using the HEALTHYROAST® process
FUTURE’S HERO™ can retain up to 3X the amount of antioxidants by using the HEALTHYROAST® process!*
* The amount of antioxidants preserved vary depending on type of coffee bean, origin, and roast temperature used with the HEALTHYROAST® patented process.
ANTIOXIDANTS IN ACTION!
Free Radicals are unstable atoms that can cause damage to cells. Antioxidants fight them in several ways:
They may reduce the energy of the free radicals, stop them from forming in the first place, or interrupt an oxidizing chain reaction to minimize the damage caused. Because antioxidants are used up in the process of free radical neutralization, a diet rich in antioxidants is essential to ensure a constant supply.
Free radicals can be caused by:
- Stress
- Processed foods
- Prescription drugs
- Air pollution
- UV light
- Smoking
By increasing our antioxidant intake, we help reduce our body’s risk of many ailments!
Drink more Future's Hero!
Coffee beans are extraordinarily complex fruits that naturally contain over 1,000 compounds. Many of those are antioxidants. Drink Future's Hero to get more as a part of your healthy diet.
Experience the power of Antioxidant coffee
